Customer Strategy & MarketingAdmin
CUSTOMER STRATEGY & MARKETING
Placing the customer at the center of the organizations
Using our wealth of knowledge and experience in Neuroscience and Cognitive Psychology, we have developed a Neurosegmentation ® tool and have helped clients access and understand the emotions and feelings that consumers have to their brands, products, and marketing campaigns, in order to predict their behaviour with accuracy based on their personality.
Engaging customers through “omnichannel” shopping—a mashup of digital and physical experiences.
Product and category management
Breaking down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
Sales and channel effectiveness
We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
Marketing and brand strategy
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We work with companies to develop a series of positive interactions with the customer to place the customer at the center of the organizations.
We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.